This study deals with the factory town of Zlín in the former Czechoslovakia after 1945, when communists replace Baťa management in the governing bodies of both the company and the municipality. Based on an analysis of regional and central provenance archival materials and contemporary press, and through discursive-historical analyses and considering the perspective of the actors involved, the present study identifies: 1) four informal regional groups of communist elites and 2) two dominant narrative strategies (re)produced by these factions.
