The annual public urban festival called the grape harvest festival, which was created in the 1930s as a marketing event aimed at supporting the sale of Small-Carpathian wines, was restored in 1958 after a period of recession during World War II. Following the Communist coup in Czechoslovakia in 1948, the ruling regime suppressed the original aim of the restored festival. After some formal and conceptual adjustments, the common and popular form of urban festivity became a means for the promotion of collectivised agriculture and the presentation of the successes of the socialist regime.