The paper is aimed to explore possibilities of analysing popular culture of the era of the state socialism. There is demonstrated how the relationship between popular culture and the socialist society can be described by the same model as in West European societies - from the viewpoint of the Gramscian concept of hegemony. The paper deals with the role of popular culture in the Czechoslovak society, particularly with its participation in the process of reaching a consensus between the governing minority and subordinated majority.
