The paper focuses on the war career of the Nová žena journal, more precisely, on war-time strategies applied by a journal exhibiting specific features. The first one is that the Nová žena was not only for women, but entirely women´s – written and run by women only. The next typical feature was the lasting political and ideological orientation towards neutral Vatican, which was a source of permanent contradictions with the official propaganda contents preferred by the war-time Slovak state.